The power and benefits of entering business awards

Participating in and winning awards offers more than just a pat on the back or a shiny new trophy; they serve a crucial role in advancing your business. Here are five compelling reasons to consider entering business awards:

  1. Potential monetary rewards: While money isn't everything, winning awards can bring tangible financial benefits to your business

  2. Enhanced perceived value: Awards elevate the perceived value of your business. Award ceremonies provide valuable opportunities to network with fellow entrants, companies, sponsors, and potential investors

  3. Investor opportunities: If you operate as a limited (LTD) company with share options, awards can open doors to potential investors

  4. PR power: Many business owners underestimate the PR potential surrounding award entries, nominations, and victories. Awards also provide an excellent way for businesses to connect with journalists and publications, enhancing their visibility and reputation

  5. Boost in customer confidence: Winning awards can reaffirm the confidence of your customer base and lead to increased sales.

However, one common challenge faced by business owners is the lack of time available for entering awards. To simplify the process, here are three tips:

  1. Organise your assets: Keep all necessary materials and information in one accessible place, including photos, bios, social media handles, and background details

  2. Research and learn: Study past winners in your category, read their feedback, and examine the post-award coverage and its impact on their business

  3. Seek assistance: Consider enlisting the help of a PR company if you lack the resources or expertise. They can guide you through the process and improve your chances of success.

Awards for 2019 and 2020 are already seeking entrants. Are you prepared? For further information about our services and PR packages, which can aid your award entry efforts, please contact us at [email protected] 

This post was authored by Nicola Millington, the Founder of FP Comms.