The New Normal: Who are the Black Couples Emerging in the Western Business World in 2023

In 2023, the western business world is poised to experience a seismic shift in the way that black couples take the lead in creating a new normal in the entrepreneurial and corprate environment.


This post will start by probing into two issues:

  • How can couples in business add value to the supply chain?
  • What are the benefits of being a successful Black Couple in Business?


Companies are beginning to recognise the importance of diversifying their teams with talented and knowledgeable black professionals and executives. More importantly, they are starting to understand the power of black love, black family and the black community, and the positive impact it can have on company culture and their bottom line.

Black love is being celebrated and embraced, as more companies are setting up initiatives to promote diversity and inclusion. Through these initiatives, more and more black businesses are being funded and given the opportunity to succeed. They are also being given access to resources and mentorship that can help them to reach their full potential. This new normal is ushering in an era of acceptance, empowerment, and unity that will serve to benefit everyone in the business world.


Successful black couples in the business world

There are many successful black couples in the business world. Some notable examples include Jay-Z and Beyonce, who have been married since 2008 and have achieved success together in the music industry.

Another example is Denzel and Pauletta Washington, who have been married since 1983 and have both achieved success in the film and television industry.

Other notable black couples in the UK business world include Dr Clare Anyiam-Osigwe B.E.M (Filmmaker) and Emmanuel Anyiam-Osigwe, founder and Chairman of BUFF the (British Urban Film Festival), who have been married since 2016.  Also, Anthony and Teanne Andrews, Founders of We Are Parable.


What does the data say?

  • "One study by FreeAgent, an accounting software provider, estimated that 1.4m couples run businesses together in the UK" - source Financial Times
  • "The biggest benefit of running a business as a couple is trust" - source AfroTech
  •  "Today there are over five million family businesses in the UK, generating almost a third of UK GDP and employing 14 million people, that’s half of all private sector employment" - source Business Leader


How to Keep Your Business Afloat During the Rise of Black Love

Congratulations on your business success during the rise of Black Love! Here are a few tips to help you keep your business afloat:

  • Invest in marketing strategies that promotes the positive narrative.  It is through seeing your examples; customers connect with you  and you also inspire others. From social media campaigns to leveraging Black-owned and mainstream media outlets, this can help you reach a larger audience and spread the word about your business
  • Develop a diverse team of employees, leaders and suppliers within your infastructure. Studies show that businesses that prioritise diversity and inclusion are more likely to succeed in the long-term, this would include husband and wife team Rohan and Narda Ruddock - co-owners of accountancy firm Ruddocks and Co within their supply change
  • Partner with Black-owned businesses and organisations. This can help you strengthen relationships with the community and expand your customer base.  Another couple to note is Huw and Lorraine Bellot They are seeking to build the financial trust within the black community as they begin to share wealth as an interest-free investment opportunity
  • Celebrate Black culture and history. Showing appreciation for the culture and values of the Black community will demonstrate that you care about the well-being of your customers
  • Invest in community-building initiatives. Consider sponsoring local events and donating to causes that are important to your customers. This can help build loyalty and trust 

By taking these steps, you can ensure that your business will be able to stay afloat during the rise of  a movement that focuses on normalising black love in a Western business world.

For more information about how FP Comms helps business owners who want to use PR to grow their business, or for corporates who want to ensure that they are reaching their diverse customerbase, please click the link