The Best Advice You Could Ever Get About Managing a PR Crisis

What is a 'PR Crisis'?

Using the term 'PR Crisis' can be both perplexing and enlightening because different people may have varying interpretations of what constitutes a crisis.

That being said, a 'PR Crisis is a situation where a business's actions fail to meet consumer expectations, potentially endangering the company's survival.

The role of a PR agency should be to safeguard the company's reputation with integrity and leverage the crisis as an opportunity to foster relationships.

If legal issues are involved, it's essential to seek the expertise of legal professionals, and this process usually involves behind-the-scenes management.

However, the initial response to a crisis should NOT involve spin or counter-attacks. Instead, it should be viewed as an opportunity to educate and mobilize your existing and potential customer base.

Top Two Tips for Managing a 'PR Crisis' - here are the primary guidelines for handling a 'PR Crisis':

  • Avoid a defensive stance; it does not strengthen your case
  • Swiftly move the conversation offline. The sooner you can isolate and address the comments of other 'online bystanders,' the more feasible it will be to reach a resolution.


I trust you've found this post valuable

Take proactive steps to ensure your company is prepared for any potential PR Crisis. If you need expert assistance, don't hesitate to reach out to us.