The world of PR can seem like a minefield, it is a discipline that requires good communication skills, patience, discipline and persistence.  It also requires a strategic plan to deliver it effectively.  One area of PR business owners sometimes gets fl...

Over the past 20 years of working within marketing and public relations, I have seen the evolution of the way businesses have had to collate and disseminate customer feedback.  Customer reviews, feedback, and testimonials have always played an instrume...

It takes a village to raise a child, and a community to build a town. In the UK (Western World) business-building and entrepreneurship are usually seen as an independent endeavour.  However, when budgets are tight and experience is lacking, what c...

Right now you can’t go anywhere without someone mentioning one or two they are listening to, even giant media corporations are jumping on the bandwagon. I am talking about podcasting! You probably have the favourites that you are currently listening to...