Stop chasing that shiny object!

 With the recent deaths of DMX and Prince Phillip, many businesses believe it is their ‘PUBLIC’ responsibility to convey their condolences.  BUT WHY?


Over the last few hours, the contrasting impact these two individuals have provided the world has been expounded, deliberated, and exalted on business social media pages, websites, and newsletters across the globe. Yet many businesses continue to miss the mark when it comes to appropriate and pertinent communication with their core audience.

Many businesses see this as an opportunity to get on the:

  • SEO algorithms train
  • Increase their likes for a single post
  • Garner favour from an audience that either ignores or they have no relationship with, and as a result, lose focus on the audience they serve.

One of the main points of PR is about grasping, nurturing and honouring the relationship you have with your authentic audience. 

Jumping on the bandwagon or chasing that ‘shiny SEO like or follow can be detrimental to your brand and business.

Take the time to understand, nurture and appreciate the values you bring to your sector and then communicate from there.

Otherwise, you will lose loyalty and respect.

Here are some basic tips before you start any form of communication.

  1. Who are you talking to?
  2. What values do you have in common?
  3. What do you want to convey from your communication?

As a company, we help our clients to understand and clarify their voice.  We know that the chase for sales can sometimes make clients impulsive, however, we ensure that our clients have the room to be prepared for situations like these, but also nimble enough to respond to positive opportunities and negative events. 

As a company, we strive to create a better society for generations to come.  We love and respect all humanity, but at our heart and soul we are advocates for the rulebreaker, disrupter and trailblazer, therefore we send our condolences to DMX and his family, his fans and the people who have been impacted by his life.  RIEP DMX x