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Marketing With Love Digital Step 3 of 4 — Journalist Targeting
Journalist Targeting

Find the Right Journalists.

Complete this form and the FP Comms team will identify three journalists, by name, publication, and direct email, precisely matched to your sector and story. You will also receive a professionally written pitch email template.

Targeting Details

Please select the geographic scope.

Distribution Platforms

In addition to your three targeted journalist contacts, you may choose to distribute your release more broadly via one of these platforms. Select the one that best matches your scope and budget.

Best for: UK SMEs, start-ups, and regional businesses

From £59 per month

journolink.com

JournoLink is the most accessible UK-focused platform, trusted by 17,000 businesses. Their AI engine matches your release to the most relevant journalists automatically across 62,000 UK journalist, broadcaster, and influencer contacts.

How to submit
  1. Create an account at journolink.com and select a plan.
  2. Upload your press release using their editor or paste it directly.
  3. Select your target sectors and geographic scope.
  4. Review the AI-matched journalist list and send.

Pressat

Best for: UK national and regional coverage via PA Media Wire

From £110 per release

pressat.co.uk

Pressat distributes directly to the PA Media Wire, the UK's national news agency used by every major newsroom. If your announcement is of national significance, Pressat provides the most direct route to UK news desks.

How to submit
  1. Visit pressat.co.uk and select Pay As You Go or a subscription.
  2. Upload your press release and attach any media assets.
  3. Select your distribution package (standard or PA Media Wire).
  4. Review and submit. Distribution is typically same-day.

PR Newswire UK

Best for: Global distribution and international investor audiences

From £800 per release

prnewswire.co.uk

PR Newswire is the global standard for premium press release distribution. It is the appropriate choice if your announcement has international relevance, involves financial disclosures, or requires distribution to global media and investor audiences.

How to submit
  1. Visit prnewswire.co.uk and register for an account.
  2. Select your distribution geography (UK, European, or Global).
  3. Upload your release, attach multimedia assets, and set the embargo date.
  4. Review pricing, confirm, and submit.